Opportunity
The Don CeSar is a premium destination resort on St. Petersburg Beach. Its reputation is globally established and remains as one of the most sought-after destinations for corporate meetings.
To increase the market share and visibility of their meeting services, they created a marketing campaign targeted to corporate and private meeting planners, convention planners, corporations and groups.
Solution
The Don CeSar determined that a CD-ROM direct mail package would be used to put the resource directory of products and services in the hands of decision makers. It was also desired that the use of videotape imagery would be used to highlight the hotel and its amenities.
Footage from the CD-ROM project was also used as an in-room movie broadcast to room television via the internal cable system. The video sample shown here is one version of the in-room movie.
Return
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