Profile Magazine

Opportunity
Dun & Bradstreet Plan Services was a major third-party administrator of small group health plans. The company represented many major insurance carriers, and marketed to their agent base and to an independent agent base. To provide associates and selected customers with company information, an internal communications vehicle needed to be created.

Solution
Plan Services determined that the distribution of a quarterly magazine would provide the most reach and allow for a more employee-oriented approach that would serve as a team building tool. Profile initially saw production as a glossy magazine-style communications tool, as represented with this sample.

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